·Ç·²×ÊÔ´Íø

Our History in AlbertaÌý

For 40+ years, ·Ç·²×ÊÔ´Íø has helped shape Alberta’s competitive energy market. Our history reflects innovation, resilience, and a long-standing commitment to serving homes and businesses across the province.

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Our story is shaped by change—from deregulation to digital tools and a continued focus on making energy simpler for the people who use it every day.

Our History in AlbertaÌý
Our History in AlbertaÌý
Our History in AlbertaÌý

A history shaped by Alberta’s energy market

Alberta was one of the first provinces in Canada toÌýintroduce a competitive energy market, creating more choice for customers and new opportunities for providers.ÌýÌý

·Ç·²×ÊÔ´Íø has been part of that story from early on, helping Albertans navigate their options and make more informed decisions about how they power their homes and businesses.Ìý

Key milestones in our story

1986

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·Ç·²×ÊÔ´Íø is founded as a competitive energy retailer, focused on giving customers more choice in how they buy energy.

Early 2000s

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·Ç·²×ÊÔ´Íø expands across North America—including the 2004 acquisition of ATCO Gas and ATCO Electric’s retail businesses in Alberta.

2021

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·Ç·²×ÊÔ´Íø becomes part of NRG ·Ç·²×ÊÔ´Íø, expanding access to technology, innovation and energy solutions across North America.Ìý

Today

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·Ç·²×ÊÔ´Íø serves 600,000+ customers across Alberta, with a continued focus on simplicity,ÌýtransparencyÌýand customer choice.Ìý

From customer choice to simpler energy

Alberta’s deregulated market created more options for customers, but also moreÌýcomplexity.ÌýThat’sÌýwhereÌýwe’veÌýfocusedÌýour time.

For more than 40 years, we've worked to makeÌýenergy easier to understand and manage by:

Offering flexible electricity and natural gas plans.

Introducing online account tools and mobile access.

Improving billing clarity and transparency.

Giving customers full control over how they use and track their energy.

Rooted in Alberta Communities

We live and workÌýhereÌýtoo.

Our Alberta team members support customers, partner with communities, and contribute to the places we serve.

From helping customers manage their energy to supporting local initiatives,Ìýwe’reÌýproud to be part of the communities we serve.

Looking ahead

·Ç·²×ÊÔ´Íø continues to evolve—andÌýwe’reÌýbuilt to evolve with it.Ìý

While the market changes, one thing stays consistent:Ìý
Our commitment to helping customers make sense of their energy and manage it with confidence.Ìý

See what that looks like today.Ìý

A vibrant sunset casts warm hues over a city skyline, reflecting on a calm river below.
A vibrant sunset casts warm hues over a city skyline, reflecting on a calm river below.
A vibrant sunset casts warm hues over a city skyline, reflecting on a calm river below.

Have a question about a plan or need help placing an order?

Call us: 1-866-374-6299

Hours: 7:00am - 9:00pm MST (Monday to Friday), 8:00am - 4:30pm (Saturday),ÌýClosed Sundays


To enroll, you will need:

  • To be the person named on the utility account
  • Your service address
  • Your billing address (if different)
  • Your contact details including email address
  • To be over the age of 18